Tsim Sha Tsui K11 Musea | Black & White® 85th Anniversary Event Preview: Celebrating with the City and Presenting the Sea and Land Heritage 'Black & White® 85th Anniversary Journey'

Description

With its 'fragrant, smooth, thick, and rich' supreme quality and the craft heritage of Hong Kong-style milk tea, Black & White®, a brand under Royal FrieslandCampina, has become an indispensable part of the tea restaurant culture and a collective memory of this city. Over the years, the familiar black and white dairy cow logo has seamlessly woven itself into the city's daily life, from the first cup of energizing milk tea in the morning, to a lunch at a tea restaurant, and countless other small yet heartwarming daily moments; Black & White® has quietly accompanied the growth of generations of Hong Kong people.

As Black & White® turns 85 this year, the brand sets sail on the legendary junk, 'Duckling', and builds five interactive experience stations at K11 Musea, inviting all Hong Kong citizens to embark on the 'Black & White® 85th Anniversary Journey'! The event was inaugurated with a lighting ceremony hosted by the management of FrieslandCampina (Hong Kong), officially launching today (June 3rd).

Mr. Jayden Lui Chi-hung, Commercial Director of FrieslandCampina Hong Kong Limited, said, 'Black & White® has accompanied Hong Kong's growth for 85 years, evolving from the soul of Hong Kong-style milk tea to a symbol representing the unique 'Hong Kong taste'. Coinciding with the brand's 85th anniversary this year, we hope to showcase the connection between the brand and Hong Kong's lifestyle through the 'Black & White® 85th Anniversary Journey', offering a brand-new experience that combines sea and land, from the Victoria Harbour Duckling to the onshore interactive exhibition area, presenting the ultimate experience of 'Hong Kong taste, right here'

Black & White® Sets Sail!
First Collaboration with 'Duckling' for the Most Chill Sea Voyage

For the first time, Black & White® boards the legendary junk, 'Duckling', which symbolizes Hong Kong's history, bringing a limited-time maritime experience to this celebration. The entire Chinese antique junk will be infused with Black & White®'s classic dairy cow and red-and-white brand elements, with careful decorations from the hull to the deck, creating a Hong Kong story-filled backdrop for every photo. To make this sea voyage even more perfect, each passenger boarding the ship will receive a complimentary can of the classic 'Black & White® Thick and Smooth Milk Tea' and a HK$20 shopping voucher for the 'Black & White® Harbour Voyage Onshore Experience'. Under the sunshine and sea breeze, sip the silky-smooth and rich classic milk tea while admiring the unparalleled skyline of both sides of the Victoria Harbour from a fresh perspective; this dual enjoyment of visual and taste sensations is an absolutely unique experience in Hong Kong! After the cruise, you can continue your wonderful journey at the onshore experience area and use the exclusive onboard voucher to purchase your favorite Black & White® merchandise.

Onshore Continuation at K11 Musea!
Large Interactive Experience Stations Let You Savour the Hong Kong Taste

After the sea voyage on 'Duckling', the exciting journey continues onshore! Black & White® sets up five highly visually striking interactive experience stations at the underground waterfront promenade of K11 Musea in Tsim Sha Tsui, inspired by the design of a sailing boat, extending this journey filled with Hong Kong flavors and fully immersing everyone in the Black & White® 85th Anniversary Journey imbued with Hong Kong taste.

First, step aboard the majestic 'Black & White® Victoria Harbour Sail' sailing boat installation, where you can climb onto the deck, use the magnificent Victoria Harbour as your backdrop, and capture 360-degree videos to seize the classic moments that belong to Hong Kong exclusively. Moving forward, you will encounter the 'Black & White® Milk Tea 3D Gallery', where you can witness the shocking moments of the 3:7 golden ratio brewing techniques and the rich aroma through naked-eye 3D effects! To uncover the secrets behind the classic, you must visit the 'Black & White® Hong Kong Taste Story Corridor' to glimpse into the brand's 85 years of craftsmanship heritage, and appreciate how Black & White® has evolved into the most-chosen condensed milk brand by tea restaurants in Hong Kong* through its commitment to quality and cultural heritage.

The venue also thoughtfully features the 'Hong Kong Taste Life's Four Scenes' AI Camera, which instantly transports you through time and space for a surprise photo with Black & White®. In a second, you will find yourself in an old-fashioned diner, a 70s-style tea restaurant, or even in a future living scene, experiencing the different Micro Moments of Black & White® accompanying Hong Kong people.

The last stop is a must-visit for fans! The 'Black & White® Collectible Store' offers a range of exclusive 85th-anniversary merchandise and classic limited-edition collectibles, allowing you to bring home the exclusive aromatic memories of Black & White® and perfectly conclude this journey filled with Hong Kong flavors.

Black & White® Harbour Voyage Onshore Experience

Station 1 – Black & White® Victoria Harbour Sail

A 360-degree golden photo spot! As the starting point of the onshore journey, this installation perfectly replicates the grandeur of a sailing boat. You can step onto the deck, capture 360-degree videos with the magnificent Victoria Harbour as the backdrop, and feel the unique atmosphere where the city and the brand intertwine.

Station 2 – Black & White® Milk Tea 3D Gallery

Using advanced naked-eye 3D technology, this station allows you to witness the shocking moments of the 3:7 golden ratio brewing techniques and the rich aroma with your own eyes! You can experience the extreme charm of the authentic Hong Kong-style milk tea's 'fragrant, smooth, thick, and rich' qualities from a first-person perspective.

Station 3 – Black & White® Hong Kong Taste Story Corridor

Want to uncover the secrets behind the classic? The Story Corridor reveals the legendary story of how Black & White® has become the most-chosen condensed milk brand by tea restaurants in Hong Kong* over its 85 years of commitment to quality and cultural heritage.

 
Station 4 – Hong Kong Taste Life's Four Scenes

The AI Camera turns into a time machine, instantly transporting you to different eras for surprise photos with Black & White®. From old-fashioned diners, 70s-style tea restaurants to imaginative future living scenes, relive the different Micro Moments of Black & White® accompanying Hong Kong people.

Station 5 – Black & White® Collectible Store

The AI Camera turns into a time machine, instantly transporting you to different eras for surprise photos with Black & White®. From old-fashioned diners, 70s-style tea restaurants to imaginative future living scenes, relive the different Micro Moments of Black & White® accompanying Hong Kong people.

Details of the 'Black & White® 85th Anniversary Journey' event:

Black & White® x Duckling Cruise
Date: 2 June – 15 June 2026
Boarding Time: 4:30 pm, 5:30 pm, 6:30 pm, 7:30 pm
Boarding Location: Staircase No. 1 of the Avenue of Stars, Tsim Sha Tsui (near the Lee James Siu Lung statue)
Online Ticket Purchase: Tickets must be purchased in advance. For details, please refer to the official website of Duckling
 

Black & White® Harbour Voyage Onshore Experience @K11 Musea

Date and Time:
2 June – 3 June 2026 5:00 pm – 9:00 pm
4 June – 14 June 2026 10:00 am – 9:00 pm

Location: Underground Waterfront Promenade, K11 Musea, Tsim Sha Tsui